DFB Chooses Nike Over Adidas in Groundbreaking $108 Million Deal

The German Football Federation's switch to Nike after a 70-year partnership with Adidas ignites controversy and backlash across Germany.

Nike seals a landmark $108 million deal with the German Football Federation (DFB), ending Adidas' 70-year partnership starting from 2027.
The switch has sparked widespread backlash in Germany, with political figures and the public voicing strong opposition.
Nike's commitment includes outfitting all national teams and promoting German football, aiming to turn the German team into a global brand.
Adidas made a last-minute attempt to retain the partnership, but the DFB rejected the offer in favor of Nike's financially superior proposal.
The deal comes at a time when the DFB is facing financial difficulties, including a tax fraud investigation and the high costs of its new headquarters.