Overview
- DFB and Google Pixel confirmed a voluntary early three-year extension that runs until 2029.
- The Frauen-Bundesliga will continue to be called the Google-Pixel Frauen-Bundesliga under the extended agreement.
- A new clause stipulates that the official team photo before international tournaments and individual player portraits will be taken with Google Pixel smartphones.
- DFB sport director Nia Künzer said the partnership helps emotionalize the women’s game and reach new audiences in line with federation values.
- Google Pixel has partnered with the DFB and held Frauen-Bundesliga naming rights since 2023, with the latest announcement released as the national team readies for Nations League fixtures against France.