Overview
- DeVonta Smith worked behind the counter at the Kaighns Avenue McDonald’s in Cherry Hill, personally handing out free hotcakes and hot coffee and posing for photos with fans.
- Fans formed long lines outside the restaurant and received signed jerseys and miniature helmets that were later raffled to attendees.
- The event featured Eagles-themed entertainment including the mascot, cheerleaders, a DJ and a drumline and was presented in partnership with local McDonald’s owners.
- Organizers framed the morning as support for community causes such as Ronald McDonald House, building on Smith’s recent formal partnership with the chain.
- Smith’s public love of McDonald’s and the high turnout reinforced the player’s local popularity and gave a marketing boost to the franchise while offering direct fan engagement.