Overview
- Pritchard addressed the industry in a pre-recorded message, encouraging developers to persevere and telling them to “keep believing, keep playing, and know that you truly belong in this game.”
- She formally assumed the presidency on January 1, 2026, following Doug Bowser’s retirement at the end of 2025.
- Pritchard is the first woman to lead Nintendo of America.
- Former Nintendo of America president Reggie Fils-Aimé introduced Pritchard’s video during the ceremony.
- As part of the leadership changes, Pritchard joined the NOA board and became an NCL executive officer, and Satoru Shibata took the NOA CEO role while retaining his positions at NCL.