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Devon Patient’s Prostate Cancer Ordeal Drives Nationwide Football PSA Campaign

Health officials say screening decisions will follow trial evidence.

Overview

  • Jason Yeo, 54, was initially placed on active surveillance after an April 2024 diagnosis, then further tests showed a more aggressive cancer than first thought.
  • With support from the charity Prost8, he received cryotherapy at Imperial College Healthcare NHS Trust in March 2025 and reports remission with limited side-effects.
  • He has launched the Kick Prostate Cancer into Touch initiative with signage at nearly 70 clubs, including Plymouth Argyle and Bury FC, urging men over 50 to seek PSA tests.
  • The UK has no routine prostate screening programme, and both the Department of Health and Social Care and the Peninsula Cancer Alliance say any change must be evidence-led.
  • A £42 million Transform trial announced in May 2024 is testing new screening approaches that researchers say could significantly reduce prostate cancer deaths.