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Developers Drop Plan for $30 Billion Data Center on Earnhardt Estate

The withdrawal preserves the rural character of the land once owned by NASCAR legend Dale Earnhardt.

Overview

  • On August 13, Denver-based Tract formally withdrew its rezoning request for a data-center campus on 400 acres in Mooresville, North Carolina.
  • Mayor Chris Carney confirmed the full withdrawal and removed the proposal from all future town meeting agendas after questioning the absence of a confirmed operator.
  • Community members organized protests and an online campaign, raising concerns about water usage, increased traffic, noise and threats to the area’s rural identity.
  • Kerry Earnhardt and other family members publicly opposed the plan, stressing the personal and historic significance of the property tied to Dale Earnhardt’s legacy.
  • Developers had touted nearly 200 jobs and substantial tax revenue over decades, but their build-first, find-tenant-later approach fueled skepticism among officials and residents.