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Developers Drop Plan for $30 Billion Data Center on Earnhardt Estate

The withdrawal preserves the rural character of the land once owned by NASCAR legend Dale Earnhardt.

Over 200 signs have been distributed saying “No Data Center” in protest of the development of a data center slated for a rural stretch of Mooresville, N.C.
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Overview

  • On August 13, Denver-based Tract formally withdrew its rezoning request for a data-center campus on 400 acres in Mooresville, North Carolina.
  • Mayor Chris Carney confirmed the full withdrawal and removed the proposal from all future town meeting agendas after questioning the absence of a confirmed operator.
  • Community members organized protests and an online campaign, raising concerns about water usage, increased traffic, noise and threats to the area’s rural identity.
  • Kerry Earnhardt and other family members publicly opposed the plan, stressing the personal and historic significance of the property tied to Dale Earnhardt’s legacy.
  • Developers had touted nearly 200 jobs and substantial tax revenue over decades, but their build-first, find-tenant-later approach fueled skepticism among officials and residents.