Overview

• The Deutsche Umwelthilfe filed an Unterlassungsklage against Apple on May 28 at the Landgericht Frankfurt to halt allegedly deceptive advertising.
• A hearing is scheduled for June 3 to examine claims that Apple’s CO2 neutrality statements mislead consumers.
• Apple’s offset strategy hinges on nature-based compensation projects, primarily eucalyptus monocultures in Paraguay.
• The environmental group contends that trees harvested every ten to twelve years cannot store carbon long enough to offset the Watch’s lifetime emissions.
• Apple defends its approach by highlighting a more than 75% reduction in Apple Watch emissions and investments in projects it says remove hundreds of thousands of tons of carbon.