Overview

• Deutsche Bahn released five three‑ to four‑minute clips last week on YouTube and TikTok featuring Anke Engelke as ICE train manager Tina, directed by Stromberg filmmaker Arne Feldhusen.
• The sketches lean into delays, cancellations and customer friction, with RP Online noting Engelke even worked with the railway to ground her performance.
• Supportive commentary highlights effective satire and a potential lift for staff morale by offering a positive conversational hook about the company.
• Critical assessments label the effort a charm offensive that downplays systemic problems, with suggestions to invest instead in real operational fixes or documentary insights from frontline staff.
• A company spokesperson declined to disclose the campaign’s cost, while online engagement has been significant, including more than 155,000 likes on episode two reported by taz.