Deutsche Bahn to Discontinue 'ServiceStore' Brand by 2026

The company will refocus on improving traveler services and station infrastructure as franchise operators rebrand the stores.

Deutsche Bahn has announced the discontinuation of its 'ServiceStore' brand, which has operated at train stations since 1998, by the end of 2026.
Approximately 200 'ServiceStore' locations will continue operating under the branding of private franchise operators.
The shift is part of Deutsche Bahn's strategy to concentrate on its core business, including enhanced traveler information and modernized station facilities.
The 'ServiceStore' concept was initially designed to support small kiosk operators but evolved to be dominated by larger market players.
This move aligns with Deutsche Bahn's broader goal of streamlining operations and prioritizing station upgrades and customer experience improvements.