Overview

• Deutsche Bahn has begun releasing a ten-part web series starring Anke Engelke, with the first two short episodes posted on the company’s social channels this week.
• In the series titled “Boah, Bahn!”, Engelke plays a train manager named Tina, using humor and self-irony to depict everyday on-board challenges.
• Engelke previously spent more than half a year working intermittently with the railway in logistics, the on-board bistro and ticket control, where the idea for the series took shape.
• She has described witnessing staff being insulted, spat at and grabbed, and said she received coaching on handling difficult situations during her practical placement.
• Initial reaction online is split, with some viewers praising the creative approach and others, including a BILD columnist, criticizing the campaign as glossy PR that sidesteps operational problems.