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2w ago

Detroit Auto Show Returns With 41 Brands and Hands-On Tracks as Public Opening Nears

An experiential format aims to boost attendance through ride-alongs, motorsports tie-ins, civic events.

FILE - The General Motors display is seen, which includes a 2025 Silverado ZR2, foreground, at the Detroit Auto Show, Friday, Jan. 10, 2025, in Detroit. (AP Photo/Jose Juarez, file)
Several Ferraris sit waiting in the area where they will be on display at the Detroit Auto Show at Huntington Place in Detroit on Thursday, Jan. 8, 2026.
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FILE - Todd Szott, left, president of the Detroit Auto Dealers Association and dealer partner at Szott Auto Group, talks with Rep. Hillary Scholten, D-Mich., center left, as Sen. Gary Peters, D-Mich., second from right, talks with his press secretary, Brennan Sullivan, as they tour the Detroit Auto Show, Friday, Jan. 10, 2025, in Detroit. (AP Photo/Jose Juarez. file)

Overview

  • Public days run Jan. 17–25 at Huntington Place, with Detroit police and fire expanding crowd-management and safety plans.
  • Organizers cite roughly 41 participating brands and multiple interactive tracks, including Camp Jeep, Bronco Built Wild and the new Michigan Overland Adventure.
  • Ford opened the week with the Bronco RTR reveal and displayed representations of its 2026 Red Bull Formula 1 hybrid drivetrain at Michigan Central.
  • The 2026 NACTOY awards named the 2025 Dodge Charger Car of the Year, the 2025 Ford Maverick Lobo Truck of the Year and the 2025 Hyundai Palisade Utility Vehicle of the Year.
  • Displays extend beyond new models, featuring a U.S. Army M1E3 tank prototype, a Route 66 classic-car caravan and family-focused science and racing activities.