Detroit Auto Show Returns to January Slot

Move follows lackluster attendance and few new model debuts during two-year September experiment.

Detroit's big auto show is returning to its traditional January slot after a two-year experiment with a September date.
The move back to January comes after the September shows saw fewer new model debuts and a drop in attendance.
The September date was initially chosen to allow for more outdoor experiences and to attract more consumers, but this did not materialize as expected.
Past January shows drew around 800,000 people, significantly more than the 500,000 organizers said they would be happy with for the September shows.
Auto shows worldwide are struggling to attract crowds and car companies, who are increasingly turning to less-expensive virtual events to reveal new models.