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4h ago

Detroit Auto Show Kicks Off With Interactive Tracks, Motorsports Tie-Ins

Organizers recast the show around experiences over splashy debuts.

FILE - The General Motors display is seen, which includes a 2025 Silverado ZR2, foreground, at the Detroit Auto Show, Friday, Jan. 10, 2025, in Detroit. (AP Photo/Jose Juarez, file)
Several Ferraris sit waiting in the area where they will be on display at the Detroit Auto Show at Huntington Place in Detroit on Thursday, Jan. 8, 2026.
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FILE - Todd Szott, left, president of the Detroit Auto Dealers Association and dealer partner at Szott Auto Group, talks with Rep. Hillary Scholten, D-Mich., center left, as Sen. Gary Peters, D-Mich., second from right, talks with his press secretary, Brennan Sullivan, as they tour the Detroit Auto Show, Friday, Jan. 10, 2025, in Detroit. (AP Photo/Jose Juarez. file)

Overview

  • Media and industry previews opened at Huntington Place on Jan. 14, with public days scheduled for Jan. 17–25.
  • About 40–41 brands are exhibiting, featuring two indoor ride-along tracks, Camp Jeep, the Bronco Built Wild course and the new Michigan Overland Adventure display.
  • Ford highlighted its racing strategy at Michigan Central with a production reveal and "representations" of 2026 Red Bull Formula 1 cars tied to a new Ford-Red Bull hybrid system.
  • General Motors marked its move into the Hudson’s Detroit headquarters, adding a public "Entrance One" showcase and featuring Super Cruise technology among its show displays.
  • The U.S. Army unveiled an early M1E3 tank prototype at the show, describing a hybrid powertrain, autoloader and a remotely operated turret with multiple weapons.