'Despicable Me 4' Super Bowl Ad Unveils Minions as AI Artists

Illumination's latest ad playfully critiques AI art, emphasizing animation's human-driven creativity.

The Super Bowl ad for 'Despicable Me 4' humorously reveals that the Minions are behind the creation of AI-generated images, showcasing their characteristic errors.
Illumination CEO Chris Meledandri emphasizes that despite the rise of AI, animation remains an art form driven by human artists.
'Despicable Me 4' introduces a family-centered storyline, featuring Gru, his family, and a new nemesis, Maxime Le Mal.
The ad playfully critiques the imperfections of AI-generated art, reflecting on the broader debate about AI's role in creative industries.
The film, set to release on July 3, 2024, continues the beloved franchise with new characters and voice talents.