Overview

• The public exhibition opened Tuesday across DDP’s Yigansumun Exhibition Hall and runs daily through Sept. 14.
• Curated by Cho Hye-young, the show features more than 170 works by 71 designers presented by 12 international galleries, four Korean galleries, and 20 independent designers.
• The presentation centers on Korean materiality and craft, spanning hanji, mother-of-pearl, and moon jars to horsehair weaving, millefeuille paper vessels, and AI/3D-printed celadon.
• Seoul hosts the first multi-day event under Design Miami’s traveling In Situ program following a July pilot in Aspen, coinciding with Frieze Seoul and Kiaf alongside an all-day Design Talks series.
• Executives cast Seoul as a strategic choice for collector engagement, with marquee pieces reported above 100 million won, and the DDP setting carries added meaning through Zaha Hadid’s link to the fair.