Overview

• Sam Faiers told Instagram followers her family skips sunscreen over fears of 'toxic' ingredients and relies on natural sun tolerance built over years.
• Her advice drew swift backlash online, with users labeling the message irresponsible and cautioning about increased skin cancer risk.
• Dr Bav Shergill of the British Association of Dermatologists affirmed that sunscreens are safe, effective and that a tan reflects harmful skin damage.
• Dr Nora Jaafar highlighted that children cannot develop UV tolerance and that cumulative DNA damage accelerates premature aging and raises lifetime cancer risk.
• Public health bodies recommend using shade, protective clothing and broad-spectrum SPF 30+ sunscreen as the most reliable strategy against UV-induced skin damage.