Overview
- Doctors in the UK and North America criticized children’s face masks and similar products as unnecessary, calling some offerings for preschoolers “dystopian.”
- Shay Mitchell’s brand Rini markets fragrance-free hydrogel and cotton sheet masks for kids, with animal prints and hydration-focused formulas, while the company says products are made in Korea, tested with a pediatric toxicologist and come with published safety reports.
- Rini positions its line as a playful way to discuss skin health, with founders saying formulas for roughly ages two to 12 use gentle ingredients such as aloe vera and vitamin B12 and avoid brightening or anti‑aging claims.
- A June Pediatrics study of 100 social videos by girls 18 and under found routines often featured an average of 11 potentially irritating actives, underscoring experts’ concerns about early, multi‑step regimens.
- Dermatologists advise children stick to a gentle cleanser, a bland fragrance‑free moisturizer and sun protection, urging families to avoid retinoids, AHA/BHA exfoliants, alcohol toners, triclosan washes, fragranced or glitter products with phthalates, peptide serums and essential oils.