Overview
- Since filing for insolvency protection in July 2024, Depot has closed nearly half of its 328 German outlets and transferred 170 leases into newly formed GDC Deutschland.
- Christian Gries stays on as CEO under GDC Deutschland while former Tupperware head Marco De Benedetti joins to strengthen the leadership team.
- A joint venture with a Chinese supplier and AI-driven trend analysis aims to cut product development cycles from up to 12 months to a matter of weeks.
- Depot has rolled out a low-margin basic line and operates about 150 shop-in-shop areas inside Edeka, Rewe and Toom locations to reach new customer segments.
- Retail experts including Gerrit Heinemann warn that Depot’s overhauled model may struggle to generate sustainable profits.