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Denza Opens First Italian Showroom in Bologna

The launch pairs a local retail tie-up with a FLASH Charging pilot and a rapid model rollout aimed at carving a place for BYD’s premium marque in Europe.

Overview

  • Denza opened its first Italian showroom in Bologna on 21 May 2026 inside Gruppo Barchetti’s via Agucchi site to introduce the brand to the Italian market.
  • The showroom displays two launch models, the Z9GT and the D9, with Italian prices reported from about €116,450 for the electric Z9GT and €79,950 for the D9 plug-in hybrid.
  • Denza and BYD present FLASH Charging as a fast‑charge system claimed to reach up to 1,500 kW and to charge from 10% to 70% in about five minutes, though those performance figures are company claims without independent verification.
  • BYD Europe said Denza will reveal two new models at the Goodwood Festival of Speed on 9–12 July 2026 and plans two further models for 2027 to accelerate its European lineup.
  • Bologna will host Italy’s first FLASH Charging pilot and part of a wider plan that Denza/BYD report as roughly 3,200 charging units across Europe, a strategy that could shorten charging times for long trips and push Denza into competition with established premium makers.