Overview

• The Denver Broncos will distribute 15,516 Riddell Axiom smart helmets to all 277 high school football programs in Colorado through their 'All In, All Covered' initiative.
• Valued at $12 million, this is the largest philanthropic investment in the Broncos' history, aimed at improving player safety and reducing financial barriers for schools.
• Each helmet features custom 3D fitting, impact-sensing technology, and includes a four-year subscription to InSite Analytics for monitoring and improving player safety techniques.
• The program will roll out in phases, with schools receiving 25% of their helmets annually from 2025 to 2028, and the first deliveries scheduled for May 2025.
• Coaches and administrators praised the initiative for its potential to enhance safety, reduce costs, and positively impact tens of thousands of student-athletes over the next decade.