Denver Broncos Pledge $12 Million to Equip Colorado High Schools With Advanced Football Helmets

The Broncos' 'All In, All Covered' initiative will provide over 15,000 Riddell Axiom helmets and safety technology to every high school football program in Colorado over four years.

The Denver Broncos will distribute 15,516 Riddell Axiom smart helmets to all 277 high school football programs in Colorado through their 'All In, All Covered' initiative.
Valued at $12 million, this is the largest philanthropic investment in the Broncos' history, aimed at improving player safety and reducing financial barriers for schools.
Each helmet features custom 3D fitting, impact-sensing technology, and includes a four-year subscription to InSite Analytics for monitoring and improving player safety techniques.
The program will roll out in phases, with schools receiving 25% of their helmets annually from 2025 to 2028, and the first deliveries scheduled for May 2025.
Coaches and administrators praised the initiative for its potential to enhance safety, reduce costs, and positively impact tens of thousands of student-athletes over the next decade.