Denuvo Launches PR Campaign to Counter Negative Perception Among Gamers

The DRM software company seeks to improve its image, addressing performance concerns and emphasizing its role in protecting game revenues.

Denuvo's product manager Andreas Ullmann is spearheading a public relations effort to address criticisms and misconceptions about the company's DRM software.
The company argues that its anti-piracy solution helps game developers by protecting up to 20% of launch revenue, crucial for funding future game updates and iterations.
Denuvo acknowledges isolated performance issues, such as with Tekken 7, but insists these cases are rare among the 60-70 games they protect annually.
The company has opened a Discord server to foster direct communication with gamers, though it faces challenges moderating discussions in a hostile environment.
Despite some publishers opting out of using Denuvo, the company remains focused on changing public perception and increasing transparency about its software's impact.