Dentsu stripped of Olympic broadcast rights in Asia amid corruption scandal

Dentsu will no longer be a major broadcast rights holder in Asia due to corruption charges linked to the Tokyo Olympics.
The International Olympic Committee has awarded exclusive rights for four Olympics from 2026 to 2032 to Infront, a Switzerland-based, Chinese-owned sports marketing agency.
The 22-market Asian deal includes Hong Kong, Indonesia, Iran, Taiwan and Vietnam, but not China, Japan or South Korea.
Dentsu was the "gatekeeper" for selling Asian rights to broadcasters starting with the 2014 Sochi Winter Olympics through the 2024 Paris Summer Games.
Infront already holds Olympic broadcast rights in sub-Saharan Africa and is a long-time partner of FIFA and winter sports.