Denny's to Close 150 Restaurants Amid Financial Struggles
The iconic diner chain plans to shutter underperforming locations and adjust its 24/7 operations to improve cash flow.
- Denny's will close 150 of its 1,525 restaurants by the end of 2025, focusing on locations that are too old or unprofitable.
- The closures represent about 10% of its U.S. locations, with 50 shutting down by the end of 2024 and the remaining 100 in 2025.
- Denny's shares dropped nearly 18% after the announcement, contributing to a 50% decline in stock value over the past year.
- The chain will reduce its menu from 97 to 46 items and ease the requirement for franchisees to operate 24/7.
- Factors such as inflation, changing dining habits, and increased competition from fast-casual and fast-food brands are impacting Denny's sales.