Overview

• The amendment would grant Danes exclusive ownership of their image, voice and facial features under copyright law to demand removal of non-consensual AI deepfakes
• Parliamentary support spans nearly all parties, with the culture ministry scheduling a public consultation before the summer recess
• Platforms that ignore valid takedown requests could face severe fines and individuals may seek compensation for rights violations
• Exemptions for parody and satire are built into the bill to safeguard free expression while targeting malicious deepfakes
• Denmark intends to leverage its upcoming EU presidency to advocate for similar likeness-protection laws across member states