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Denmark Proposes Copyright for Personal Identity to Counter Deepfakes

Slated for parliamentary debate this summer, the measure grants citizens legal recourse against AI-driven identity theft by treating personal physical attributes as intellectual property

Deepfake, la mentira perfecta
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Overview

  • The Danish government unveiled today a draft law granting individuals copyright protection over their faces, voices, bodies and gestures to address malicious deepfakes
  • The proposal has secured backing from nine in ten members of the Danish Parliament and will enter public consultation and debate during the European summer
  • If approved, citizens could demand removal of unauthorized AI-generated likenesses from digital platforms and impose economic penalties on violators
  • Lawmakers intend to use Denmark’s upcoming EU Council presidency to push for similar personal identity safeguards across the European Union
  • Experts caution that legal rights must be paired with technical verification systems and public education in media literacy to effectively combat deepfake threats