Overview

• The Danish parliament is poised to amend copyright law to grant citizens exclusive rights over their appearance, voice and likeness to combat AI-generated deepfakes.
• The proposed bill, backed by broad cross-party support, will let people demand that online platforms remove unauthorized AI-generated depictions of their likeness.
• Individuals will be able to sue AI companies for creating or distributing deepfakes without consent and seek compensation for any misuse of their identity.
• The law carves out exemptions for parody and satire to protect free expression while targeting nonconsensual digital impersonations.
• Platforms that fail to comply could face severe fines and enforcement by the European Commission, and Denmark plans to use its upcoming EU presidency to advocate similar measures across Europe.