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Denmark Advances Law to Give Citizens Copyright Over Their Likeness

Backed across party lines, the proposal enters public consultation this summer to empower Danes to strip non-consensual deepfakes from the internet.

Copenhagen, Denmark on the Nyhavn Canal.
The proposed legislation will grant Danish citizens property rights over their features.
deepfake | Image: AI Generated
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Overview

  • The culture ministry will launch a public consultation on proposed copyright amendments before parliament’s summer recess.
  • Lawmakers have secured broad cross-party support for granting individuals exclusive rights over their facial features, voice and likeness.
  • Danes will gain the power to demand removal of AI-generated deepfakes from online platforms if used without consent.
  • Exemptions for parody and satire will remain, while tech companies that disregard takedown requests could face severe fines.
  • The government aims to submit the finalized amendment in autumn and hopes Denmark’s model will influence wider European regulations.