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Denise Lewis, 53, Fronts Coco de Mer Lingerie Campaign After BBC Exit

The Olympic heptathlon champion casts the shoot as a confident statement for women in their fifties.

Overview

  • Lewis appears in Coco de Mer imagery wearing silk and lace pieces and said it was her first time in a suspender belt at 53.
  • She described the collaboration as celebrating strength and sensuality, saying she "felt like a goddess" during the shoot.
  • The former BBC athletics pundit stepped down after last summer’s Paris Olympics and has not ruled out returning to broadcasting.
  • She serves as president of UK Athletics and has spoken about growing into her role as one of the first Black female pundits at the broadcaster.
  • Coco de Mer’s campaign materials refer to Lewis as its "2025 Icon," with posts highlighting female power across life stages.