'Demure' Takes TikTok by Storm with Satirical Spin on Etiquette

Influencer Jools Lebron's viral videos popularize a new trend, sparking debate and widespread adoption across social media.

Jools Lebron's 'demure' videos emphasize modesty and mindfulness in various humorous contexts.
The trend has garnered millions of views and inspired countless user-generated content on TikTok and other platforms.
Celebrities and brands have joined in, further amplifying the trend's reach and visibility.
The trend has sparked some controversy over its origins, with other influencers claiming they started it first.
'Demure' playlists on Spotify have surged, featuring artists like Lana Del Rey and Billie Eilish.