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Demon Slayer Set to Lead Again as 'Him' Opens Soft and 'A Big Bold Beautiful Journey' Falters

Weak reviews plus a poor CinemaScore weigh on the Jordan Peele–produced release.

Overview

  • Universal and Monkeypaw’s Him earned $6.47 million on Friday, including $2 million in previews, from 3,168 theaters and is projecting about a $15 million opening weekend.
  • CinemaScore polled a C- for Him after negative reviews, limiting momentum despite some IMAX and premium large format showings and a reported $27 million budget.
  • Demon Slayer: Kimetsu no Yaiba – Infinity Castle grossed $4.56 million Friday and is tracking to $16.3 million for weekend No. 2, crossing $100 million domestic after becoming the top-grossing anime ever in North America.
  • Columbia’s A Big Bold Beautiful Journey collected $1.4 million across Friday and previews from 3,330 locations, debuting outside the top five and running far below pre-release projections.
  • Earlier previews set the tone with $2 million for Him and $400,000 for A Big Bold Beautiful Journey, prompting lower opening forecasts amid weak critical response.