Overview

• The 'Speaking with American Men: A Strategic Plan' will invest $20 million to analyze language, culture and content that gains traction among male voters, including ads in video games.
• Data from Democratic data firm Catalist shows a nine-point drop in support among men aged 18-29 between 2020 and 2024, with steeper losses among Latino and Black men.
• Study recommendations urge Democrats to abandon a moralizing tone in favor of authentic engagement and targeted digital outreach.
• Some party leaders advocate pairing the research with economic policies—like increasing the small-business startup tax deduction from $5,000 to $50,000—to address young men’s financial concerns.
• Republicans have derided the project as wasteful, while Democratic super PAC Progress Action Fund aims to raise $25 million for its own young-men focused ad campaigns.