Overview

• Democrats are investing $35 million in an initiative to engage and mobilize voters of color in key congressional districts for the upcoming House elections.
• The initiative, dubbed 'Power the People', surpasses the $30 million spent on similar efforts in the 2022 midterm elections.
• The effort will focus on research and polling, paid media, organizing, voter protection and education, and countering disinformation.
• The DCCC plans to use polling and research to tailor their messaging in different congressional districts, delivering the messaging in several languages.
• The initiative comes amid concerns about waning enthusiasm among minority voters, with recent polls showing less interest in the upcoming races compared to white voters.