Democrats Invest $35M to Mobilize Voters of Color for House Elections

The 'Power the People' initiative, surpassing previous election cycle spending, aims to engage key minority demographics amid concerns of waning enthusiasm.

Democrats are investing $35 million in an initiative to engage and mobilize voters of color in key congressional districts for the upcoming House elections.
The initiative, dubbed 'Power the People', surpasses the $30 million spent on similar efforts in the 2022 midterm elections.
The effort will focus on research and polling, paid media, organizing, voter protection and education, and countering disinformation.
The DCCC plans to use polling and research to tailor their messaging in different congressional districts, delivering the messaging in several languages.
The initiative comes amid concerns about waning enthusiasm among minority voters, with recent polls showing less interest in the upcoming races compared to white voters.