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3mo ago

Democrats Invest $20 Million to Reconnect with Young Male Voters

The party's new initiative, SAM, aims to study online trends and adjust messaging to reverse declining support among young men following the 2024 election loss.

ORLANDO, FLORIDA, UNITED STATES - NOVEMBER 5: Voters wait in line at a polling station on November 5, 2024 in Orlando, Florida. Americans cast their ballots today in the presidential race between Republican nominee former President Donald Trump and Democratic nominee Vice President Kamala Harris, as well as local and statewide elections. (Photo by Paul Hennessy/Anadolu via Getty Images)
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Overview

  • The Democratic Party has launched a $20 million initiative called 'Speaking with American Men: A Strategic Plan' (SAM) to win back young male voters who supported Donald Trump in 2024.
  • The SAM plan focuses on analyzing online content that resonates with young men and includes strategies like buying advertisements in video games.
  • The party is shifting away from a 'moralizing tone' in its messaging, acknowledging criticism over its previous emphasis on 'toxic masculinity.'
  • This initiative comes after significant losses among working-class and young voters in the 2024 election, which saw Trump win key battleground states.
  • Democrats see an opportunity to regain ground as Trump's popularity has declined since the election, though internal party challenges persist, including recent changes in DNC leadership.