Overview

• The Democratic Party has launched “Speaking With American Men: A Strategic Plan” backed by $20 million to research the syntax, language and content popular among young men online.
• An analysis of 320 top online shows found right-leaning creators account for about 82 percent of total following while young white men swung 28 points toward Trump in the 2024 election.
• A survey by the Equimundo Center for Masculinities and Social Justice indicates over 40 percent of young men trust at least one misogynistic voice online, underscoring the sway of extreme influencers.
• Experts including Gary Barker caution that manufacturing a “liberal Joe Rogan” risks inauthenticity and recommend partnering with existing progressive creators and boosting in-person outreach.
• Analysts such as Melissa Deckman argue that adopting a populist economic message and prioritizing face-to-face engagement could better address young men’s economic anxieties than purely digital tactics.