Democratic Super PAC Targets Women Voters with $140M Ad Spend

American Bridge 21st Century focuses on swing states, emphasizing Biden's accomplishments and risks of a Trump presidency.

Democratic Super PAC, American Bridge 21st Century, plans to spend $200 million on the 2024 election cycle, with $140 million allocated for paid advertising targeting women voters in key swing states.
The PAC's strategy is to highlight President Biden's policy accomplishments and emphasize the risks of another Donald Trump presidency, particularly for abortion rights and the health of the country's democracy.
The PAC has already raised $85 million and will focus its efforts on Michigan, Wisconsin, Pennsylvania, and potentially North Carolina.
American Bridge 21st Century's advertisements will exclusively feature the words and voices of like-minded men and women from their regions explaining why they plan to vote for Biden, especially if they supported Trump in the past.
The targeted demographic is generally made up of white women over age 30 without a strong attachment to either party, and a moderate history of voting in elections.