Overview
- Released as a self-photographed look book titled Generation Gucci, the Pre-Fall 2026 presentation stages an imaginary historic show with single-spotlight images that echo Tom Ford’s 1990s runways.
- Demna pivots toward closer-to-the-body, 1990s-coded minimalism and emphasizes lighter, more comfortable materials across tailoring, denim, suede, leather and eveningwear.
- The collection previews revamped accessories, including new Jackie 1961 iterations, a sleeker geometric take on the Dionysus bag, and pointy ballet flats produced in men’s sizes.
- References span multiple Gucci eras, weaving ’70s signatures with cues from Tom Ford, Frida Giannini and Alessandro Michele into a single visual narrative.
- His first full runway for Gucci is confirmed for February during Milan Fashion Week, positioning this drop as a prelude to a broader reveal.