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Demna Named Gucci's New Artistic Director

The Balenciaga veteran will succeed Sabato De Sarno and aims to revitalize Gucci's creative and financial trajectory.

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Demna Gvasalia will take over at Gucci's new artistic director in July.
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Overview

  • Demna, formerly of Balenciaga, has been appointed as Gucci's new artistic director and will officially begin his role after his final couture show at Balenciaga on July 6, 2025.
  • Gucci's CEO Stefano Cantino and Kering's deputy CEO Francesca Bellettini emphasized Demna's ability to blend heritage with contemporary culture to redefine luxury for new generations.
  • The decision follows Gucci's struggles with declining revenue, including a 24% drop in the fourth quarter of 2024, and the departure of Sabato De Sarno earlier this year.
  • Demna's tenure at Balenciaga was marked by creative innovation, significant revenue growth, and controversy over poorly received campaigns in 2022, which he has since sought to move past.
  • Kering executives believe Demna's appointment will inject fresh energy into Gucci's brand identity, leveraging his reputation for bold, provocative design while adapting to Gucci's distinct legacy.