Overview

• The 30-minute short The Tiger, directed by Spike Jonze and Halina Reijn, served as Gucci’s Spring/Summer 2026 presentation.
• Demi Moore stars as Barbara Gucci, with Edward Norton, Elliot Page and Keke Palmer among the ensemble cast.
• The Milan Stock Exchange screening doubled as a fashion show, as cast and guests wore looks from La Famiglia on a brown carpet.
• Demna previewed the collection with a surprise digital lookbook a day earlier, reframing his scheduled Milan Fashion Week slot as a premiere.
• Select pieces are slated to be available in a limited see-now-buy-now window from September 25 to October 12 in ten stores, according to the brand.