Overview

• Instead of a runway show, Gucci introduced the Spring 2026 collection through a September 22 lookbook titled La Famiglia and the 30-minute film The Tiger, which premiered in Milan on September 23.
• The Tiger was written and directed by Spike Jonze and Halina Reijn and features Demi Moore, Elliot Page, Edward Norton, Keke Palmer, Ed Harris, Kendall Jenner and Alex Consani.
• The Milan premiere doubled as a fashion moment, with cast and guests wearing the new pieces, including appearances by Gwyneth Paltrow, Serena Williams, Anna Wintour, Jin of BTS, David Jonsson and Alia Bhatt.
• Gucci describes La Famiglia as a study of the brand’s core codes and a return to storytelling designed to reassert its aesthetic language.
• Gucci says select looks from the collection will be available in ten stores from September 25 through October 12.