Overview

• The Tiger, a 30-minute short by Spike Jonze and Halina Reijn, premiered at the Milan Stock Exchange as the presentation of Demna’s Spring/Summer 2026 collection La Famiglia.
• Demi Moore leads the cast as Barbara Gucci in a satirical dinner-party setup that showcases the new looks without revealing key plot turns.
• Gucci staged a red-carpet spectacle in lieu of a runway, with attendees including Gwyneth Paltrow, Serena Williams, Anna Wintour, Jin of BTS, Kendall Jenner and Alex Consani wearing the collection.
• Demna preceded the screening with a digital lookbook of 37 archetypes that reworks archival Gucci codes into character-driven styling.
• Select pieces are available immediately in a limited retail window—reported as ten stores from Sept. 25 to Oct. 12—with early demand noted in Milan and a full runway show planned for February.