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4h ago

Demi Moore Debuts Role-Only 'Gucci Bangs' for Short Film Introducing Demna’s Gucci

Hairstylist Dimitris Giannetos created the Demna-conceived fringe to serve Gucci’s film-led introduction of a new creative era.

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Overview

  • Moore appears as Barbara Gucci in The Tiger, a Gucci short directed by Spike Jonze and Halina Reijn.
  • Giannetos said on Sept. 25 that Demna proposed the 'Gucci bangs,' describing a collaborative decision with Moore and the filmmakers.
  • Off-set the fringe read relaxed and rock-influenced, while on-screen it was polished, brow-skimming, and piecey for the character.
  • The transformation was temporary, as Moore attended Gucci’s Spring/Summer 2026 Milan show on Sept. 23 with her usual center-parted long hair.
  • The Tiger is positioned as the vehicle launching Demna’s creative vision at Gucci, using celebrity casting and cinematic storytelling.