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Demi Lovato Revives ‘Poot’ for Halloween, Linking the Throwback Meme to Her New Album

The singer turns a decade-old meme into release-week promotion for It's Not That Deep.

Overview

  • Dressing in pale makeup with a partial bald cap and combover, Lovato posted Oct. 30 Instagram and TikTok updates as “Poot,” writing, “happy halloween and happy one week of intd… thought i’d let pootvato out.”
  • She recreated the viral image and filmed skits of “Poot” screaming and trying to lift a garage door, plus a tongue-in-cheek “house tour” set to Sabrina Carpenter’s House Tour audio.
  • The Poot meme originated in 2015 on Tumblr from an overexposed, edited photo and a fictional backstory about a twin kept in a basement.
  • Fans and public figures flooded the posts with praise, including a laughing-emoji comment from Ice Spice and a note from Lovato’s husband, Jutes, declaring Halloween “belongs to Demi this year.”
  • Rolling Stone notes the posts capped a release-week push for It’s Not That Deep, with Lovato saying “every version of myself exists in this project,” and highlighting plans for an arena tour next year with Adéla as opener.