Overview
- Demi Lovato posted photos and TikTok videos on Oct. 30 showing a full Poot transformation on Instagram, timed one week after the release of It’s Not That Deep.
- Lovato replicated the original look with white face makeup and a bald cap and acted out Poot in clips filmed in what appears to be a garage.
- The caption read, “happy halloween and happy one week of [It’s Not That Deep]!!! … been so locked in this era thought i’d let pootvato out,” tying the reveal to the album rollout.
- The Poot meme began in 2015 on Tumblr with a photoshopped image and a fictional tale about a long-lost twin kept in a basement.
- Coverage noted Lovato once disliked the meme but has since embraced it, and fans widely praised the Halloween homage in comments.