Overview

• Demi Lovato has been announced as the new brand ambassador for Xeomin, an anti-wrinkle injectable.
• Lovato emphasizes empowerment and authenticity in her partnership with Xeomin, aligning with the brand's 'Beauty on Your Terms' campaign.
• The singer shares her personal beauty routine, including her use of Xeomin every three months, and her preference for a natural look.
• Lovato's involvement with Xeomin is part of a broader strategy to introduce younger adults to injectables.
• The partnership is celebrated for embracing individuality and removing the stigma around injectables.