Overview
- The collection is available now on Amazon with prices starting at $10, with all pieces reported under $100.
- The assortment spans sweaters, coats, denim, tees, cardigans, and accessories including jewelry, hats, and gloves.
- Lovato describes the aesthetic as contemporary, sophisticated, and playful with thoughtful details.
- Early coverage notes rising demand with some items reported as selling out.
- Lovato announced the drop on Instagram and models pieces in the campaign, as outlets place the launch alongside Amazon Essentials’ recent celebrity tie-ins.