Overview

• Delta’s pilot launched in late 2024 on 1% of fares and now covers about 3%, with plans to expand AI-driven pricing to one-fifth of its domestic network by year-end 2025
• The airline has partnered with Israeli AI firm Fetcherr to individualize ticket offers and phase out static pricing in pursuit of higher unit revenues
• Delta president Glen Hauenstein described the early results as “amazingly favorable,” prompting accelerated rollout under an 18‒24 month trial
• Consumer Watchdog and Sen. Ruben Gallego have raised alarms over possible price-gouging and discriminatory impacts without clear transparency
• Delta asserts its fares remain publicly filed and compliant with federal law as it eyes future use of AI pricing in hospitality and ground transportation