Overview

• Delta will scale AI-driven dynamic pricing from 3% to 20% of its U.S. domestic flights by the end of the year.
• Delta insists the system won’t target customers using personal data even though its provider once promoted “hyper-personalization.”
• The Federal Trade Commission has opened a review of the algorithm to assess potential privacy and fairness risks.
• Senators Ruben Gallego, Richard Blumenthal and Mark Warner sent a letter urging full disclosure of the model’s data inputs and consumer safeguards.
• Experts and consumer advocates warn that AI pricing could make ticket costs less predictable and push overall fares higher.