Overview

• De’Longhi released the short on Sept. 8 across its social channels after a Venice Film Festival debut.
• Brad Pitt stars in the Taika Waititi–directed spot with a playful narration by Italian actor Riccardo Scamarcio.
• The campaign marks the first work from Lola MullenLowe and pivots the brand toward ritual-focused, narrative storytelling.
• The film centers on one-touch, fully automatic models: Rivelia with Bean Switch variety swapping and Eletta Explore with 50-plus recipes and hot and cold foam.
• The featured machines list at about $1,499.95 for Rivelia and $1,999.95 for Eletta Explore, according to the campaign coverage.