Deliveroo Announces Exit from Hong Kong After Nine Years
The decision follows sustained financial losses and intense competition from rivals like Meituan's KeeTa and Foodpanda.
- Deliveroo will cease operations in Hong Kong on April 7, marking the end of its nine-year presence in the market.
- The company cited weak sales and fierce competition from rivals, including Meituan's KeeTa and Foodpanda, as key reasons for its exit.
- Some of Deliveroo's Hong Kong assets will be sold to Foodpanda, while the rest will be liquidated.
- Deliveroo accounted for only 5% of its global gross transaction value, and its Hong Kong operations were unprofitable.
- The move reflects broader consolidation trends in the food delivery industry as companies face post-pandemic growth challenges.