Delhi Trademark Registry Revokes Controversial 'CHUTIYARAM' Trademark Approval

The Registry admitted to an error in approving the trademark for a namkeen and biscuits company and cited legal objections under Sections 9 and 11 of the Trade Marks Act.

The 'CHUTIYARAM' trademark, initially accepted on March 4, 2025, was revoked by the Delhi Trademark Registry on March 18, 2025, citing it as an error.
The acceptance bypassed scrutiny under Section 9(2)(c) of the Trade Marks Act, which prohibits scandalous or obscene trademarks.
The examiner justified the initial approval by claiming the term was a combination of arbitrary words and distinctive, despite no representation from the applicant across four hearings.
The Registry acknowledged the error and scheduled a hearing to address objections under Sections 9 and 11 of the Trade Marks Act, 1999.
The case has sparked discussions among legal experts about procedural lapses and the ethical standards of trademark registration in India.